Jayne Leung

The TikTok socio-economic report for 2024 in Japan has been released, showcasing significant impacts: - Generated employment impact of 42,000 jobs, with 9700 at SMBs. - Contributed close to JPY 500 Billion to Nominal GDP. - Enabled JPY 120 Billion of creator earnings. - Supporting a creator base of 2.3 Million across Japan. At a press conference, Japan’s leading digital policymaker, Hon. Takuya Hirai, a TikTok creator, and representatives from MediQttO discussed how they utilize TikTok to engage with users. Check out the link in the first comment for more details!

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Ebiquity China has conducted a comprehensive analysis of China's 2024 agency landscape and top 12 agency groups, revealing unprecedented market dynamics that warrant your attention. Please read Marketing-Interactive's full story: 1) Leadership Battle Intensifies: Publicis has aggressively closed the gap with WPP from RMB 20.8B (2023) to just RMB 4.16B by mid-2025, threatening WPP's decade-long dominance, 2) Market Polarization: International agencies expanded 4.7% while local players collapsed 9.3%, the widest performance divide on record, 3) Industry Reshaping: Omnicom-IPG merger will create RMB 22.5B entity, claiming #3 spot and potentially restructuring competitive tiers, 4) Local Crisis: Only GIMC (+24%) achieved growth among local agencies, with others suffering dramatic declines (Hyink -62.8%, Zhewen -28.8%), 5) Structural Shift: Agency-managed spending declined to 34.8% of total ad market, signaling fundamental industry transformation. Leela Nair Ruben Schreurs Mark Gay Peter Hanford Ebiquity plc

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Just back from ChinaJoy 2025. It’s no longer just a gaming expo. It’s a proxy for how China is reshaping digital culture, IP economics, and the global tech-industrial stack. At first glance, it’s what you expect: cosplayers, flashy booths, and swarms of Gen Z fans. But beneath that surface, something deeper is unfolding. 𝗚𝗹𝗼𝗯𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗮 𝗯𝘂𝘇𝘇𝘄𝗼𝗿𝗱 — 𝗶𝘁’𝘀 𝘁𝗵𝗲 𝘀𝗲𝘁𝘂𝗽.  • 743 exhibitors from 37 countries, with internationally funded firms making up 31.8–31.9% of the total and ~45% in the B2B hall   • Countries like Russia and the Czech Republic exhibited as dedicated groups.  • Shanghai launched a “Game Going Global” guide and new developer conference (CIGDC) aimed at ecosystem-level export. 𝗪𝗲’𝗿𝗲 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘁𝗼 𝘀𝗲𝗲 𝗔𝗜 𝗺𝗼𝘃𝗲 𝗶𝗻 — 𝘀𝗹𝗼𝘄𝗹𝘆, 𝗯𝘂𝘁 𝗰𝗹𝗲𝗮𝗿𝗹𝘆.  • Tencent shared how their internal tools accelerated game asset creation by up to 40×.  • NetEase showcased dynamic quest systems in titles like Sixteen Sounds of Yanyun, responding to player behavior.  • AI isn’t yet everywhere, but it’s not just a backend tool anymore—it’s edging into player experience design. 𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝘀𝗵𝗶𝗳𝘁? 𝗧𝗵𝗲 𝗿𝗶𝘀𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗳𝗮𝗻 𝗮𝘀 𝗰𝗿𝗲𝗮𝘁𝗼𝗿.  • For the first time, ChinaJoy introduced a dedicated Creators’ Zone. Over 100 fan communities reimagined more than 50 IPs via doujin art, handmade merch, and signing events   • This marks a transition from controlling IP to cultivating it alongside the community. 𝗔𝗻𝗱 𝘁𝗵𝗲𝗻 𝘁𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗰𝗶𝘁𝘆 𝗶𝘁𝘀𝗲𝗹𝗳.  • ChinaJoy expanded into 15 Shanghai districts, with themed pop-ups, animation trails, and co-branded retail activations.  • It wasn’t just an exhibition in Shanghai—it was Shanghai itself being remixed by subculture fans. 𝗬𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗳𝗲𝗲𝗹 𝘁𝗵𝗲 𝘀𝗰𝗮𝗹𝗲 — 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗮𝗺𝗯𝗶𝘁𝗶𝗼𝗻.  • Major global esports events, including TI and CS:GO Majors, are calling Shanghai home.  • The city has recognized Game Art Design as a university discipline, signaling a policy shift toward nurturing creativity.  • A livestream shopping event tied to the expo generated over ¥35 million in sales—proving experience-driven commerce works. 𝗪𝗵𝗮𝘁 𝗱𝗶𝗱 𝗜 𝘄𝗮𝗹𝗸 𝗮𝘄𝗮𝘆 𝘄𝗶𝘁𝗵? This wasn’t just a product showcase. ChinaJoy 2025 felt like a prototype for how gaming, AI, fandom, and urban experience converge in Asia’s digital future. #AI #ChinaJoy2025 #GameIndustry #Shanghai 🔁 Like, comment, repost, and follow me for more.

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